Spread the Love
Peanut Butter Drive
Learn how we helped Point S Tire Factory (American Fork) donate 385 pounds of food and give away 275 wiper blades in February 2024.
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Project Overview
Campaign Success
The campaign's success is attributed to consistent messaging within a 5 to 10-mile radius of Tire Factory Point S of American Fork, tailored to specific channels.
The narrative remained uninterrupted, resonating with the audience and followed by engaging events.
Continuous reinforcement of positive messages about community support fostered deeper consumer connection and reciprocity.
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Building a Reputation
Through its focus on honesty, community engagement, and value-driven services, Tire Point S has emerged as the top choice for automotive needs in American Fork and nearby regions.
By prioritizing character and brand integrity, Tire Point S has established itself as a reliable and valuable asset within the community.
Strategy
Developing an effective approach
Message Alignment
Refocusing our messaging to tackle hunger, while emphasizing our core message of "neighbors helping neighbors"
Trust & Community
Emphasis on local identity and community involvement
Geo-Targeting
Geo-targeted approach
(5 to 10 mile radius of the store)
Partnership
Partnership with Utah Food Bank Timpanogos Distribution Center
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Effective Channels
Utilization of available channels (Facebook, Instagram, Cable TV, Streaming/OTT TV, Digital Audio, Email CRM)
Timeline
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October 2023 - January 2024
Campaign preceded by 5 months of consistent brand positioning messaging across all listed channels
February 2024
Spread the Love Peanut Butter Drive
Channels
How we reached the right people.
February 2024
Impressions Reach Interactions
54.1K 21.5K 611
Streaming & TV
Impressions Reach Engagement
35.7K 62% 265 Hours
Reach Interactions
1.6K 181
Digital Audio
Impressions Reach Completion Rate
41.7K 6K 93.58%
CRM / Email
Reach Interactions
3.6K 2.2K
Results
385 Pounds
Of Food Donated
275
Wiper blades given away