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Spread the Love 
Peanut Butter Drive

Learn how we helped Point S Tire Factory (American Fork) donate 385 pounds of food and give away 275 wiper blades in February 2024.

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Project Overview

Campaign Success

The campaign's success is attributed to consistent messaging within a 5 to 10-mile radius of Tire Factory Point S of American Fork, tailored to specific channels. 

 

The narrative remained uninterrupted, resonating with the audience and followed by engaging events. 

 

Continuous reinforcement of positive messages about community support fostered deeper consumer connection and reciprocity.

Building a Reputation

Through its focus on honesty, community engagement, and value-driven services, Tire Point S has emerged as the top choice for automotive needs in American Fork and nearby regions. 

 

By prioritizing character and brand integrity, Tire Point S has established itself as a reliable and valuable asset within the community.

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Project Overview
Strategy

Strategy

Developing an effective approach

Message Alignment

Refocusing our messaging to tackle hunger, while emphasizing our core message of "neighbors helping neighbors"

Trust & Community

Emphasis on local identity and community involvement

Geo-Targeting

 Geo-targeted approach 

(5 to 10 mile radius of the store)

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Partnership

Partnership with Utah Food Bank Timpanogos Distribution Center

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Effective Channels

Utilization of available channels (Facebook, Instagram, Cable TV, Streaming/OTT TV, Digital Audio, Email CRM)

Timeline

Timeline

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October 2023 - January 2024

Campaign preceded by 5 months of consistent brand positioning messaging across all listed channels

February 2024

Spread the Love Peanut Butter Drive

Channels

Channels

How we reached the right people.

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Facebook

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Streaming

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Instagram

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Digital Audio

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Cable TV

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Image by Mariia Shalabaieva

CRM / Email

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Results

Results

385 Pounds

Of Food Donated

275

Wiper blades given away

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