Buy 3 Tires Get 1 Free
Nokian Tyre One Sale
Learn how we collaborated with Point S Tire Factory (American Fork) reach the top 3 Tire sales in Point S North America Zone for this event.
Project Overview
Consistent storytelling about Tire Factory Point S (American Fork) to a highly targeted 5-10 mile radius.
Positive messaging about community support primes consumers for sales, compelling them to give us a try for the sale event.
Strategy
Developing an effective approach
Message Alignment
Alignment with corporate messaging while emphasizing local store presence
Trust & Community
Reinforcement of core messaging ("neighbors you know and trust")
Geo-Targeting
Geo-targeted approach
(5 to 10 mile radius of the store)
Consistency
Consistency in storytelling
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Effective Channels
Utilization of available channels (Facebook, Instagram, Cable TV, Streaming/OTT TV, Digital Audio, Email CRM)
Timeline
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October '23 - December '23
Campaign preceded by 3 months of general image branding and a "Nokian Winter Tyre Sale" with a similar approach.
January 2024
Buy 3 Tires Get 1 Free Nokian Tyre One Sale
Channels
How we reached the right people.
January 2-20 2024
Impressions Reach Interactions
64.2K 23.6K 346
Streaming & TV
Impressions Reach Engagement
35.7K 62% 265 Hours
CRM / Email
Reach Interactions
7.5K 4.5K
Reach Interactions
706 31
Digital Audio
Impressions Reach Completion Rate
41.2K 6K 93.89%
Text Message
Reach Engagement Interaction Rate
1.3K 445 34.2%
Results
TOP 3 TIRE SALES
In Point S North America Zone for this event
↑ 54.7% (24.2 K)
Reach Increase
(Organic & Ads, Dec vs. Jan 2024)
Organic: ↑ 98% (883)
Ads: ↑ 54.7% (24,482)
↑ 30.9%
Content interaction
(January 2024)