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Buy 3 Tires Get 1 Free 
Nokian Tyre One Sale

Learn how we collaborated with Point S Tire Factory (American Fork) reach the top 3 Tire sales in Point S North America Zone for this event.

Project Overview

Consistent storytelling about Tire Factory Point S (American Fork) to a highly targeted 5-10 mile radius. 

 

Positive messaging about community support primes consumers for sales, compelling them to give us a try for the sale event.

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Project Overview
Strategy

Strategy

Developing an effective approach

Message Alignment

Alignment with corporate messaging while emphasizing local store presence

Trust & Community

Reinforcement of core messaging ("neighbors you know and trust")

Geo-Targeting

 Geo-targeted approach 

(5 to 10 mile radius of the store)

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Consistency

Consistency in storytelling

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Effective Channels

Utilization of available channels (Facebook, Instagram, Cable TV, Streaming/OTT TV, Digital Audio, Email CRM)

Timeline

Timeline

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October '23 - December '23

Campaign preceded by 3 months of general image branding and a "Nokian Winter Tyre Sale" with a similar approach.

January 2024

Buy 3 Tires Get 1 Free Nokian Tyre One Sale

Channels

Channels

How we reached the right people.

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Facebook

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Streaming

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Instagram

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Digital Audio

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Cable TV

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Image by Mariia Shalabaieva

CRM / Email

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Results

Results

TOP 3 TIRE SALES

In Point S North America Zone for this event

↑ 54.7%    (24.2 K)

Reach Increase 

(Organic & Ads, January 2024)

Organic: ↑ 98% (883)

Ads: ↑ 54.7% (24,482)

↑ 30.9%

Content interaction

(January 2024)

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